If you are a marketer, it is important to make sure that your resume stands out from the crowd. In this competitive job market, you need to do everything possible to set yourself apart from the other candidates. One way to do this is by adding value to your resume…but how do you do this?
Get Experience with Different Tools and Platforms
To be a successful marketer, you need to be well-versed in a variety of tools and platforms. These days, there are so many different options available, and it can be hard to keep up with all of them. However, employers are looking for candidates who are familiar with a wide range of tools and platforms. Therefore, it is important to get experience with as many different tools and platforms as possible.
What’s more, businesses will tend to use different tools and platforms depending on their size, industry, and budget. As a result, it’s important to be able to adapt to change and be able to use whatever tools and platforms are necessary for the job.
Invest in Professional Development
Even if you have decades of experience in the marketing field, there is always room for improvement. There are constantly new tools and techniques being developed, and it’s important to stay up to date on the latest trends. One way to do this is to invest in your education and training.
With this in mind, consider taking some marketing courses or a proofreading course by Capstone Editing to improve your skills and make your resume more impressive. For example, something like proofreading can help you to avoid making common mistakes in your marketing materials, which can reflect poorly on your company.
Show Tangible Results
When it comes to marketing, it’s not enough to simply say that you increased brand awareness or boosted sales. You need to be able to show how you did it. For example, if you increased sales by 10%, say how you did it. Was it through a new social media campaign? A new product launch? Improved customer service? Whatever it is, make sure you can show your results.
If you’re lacking experience, consider taking on some freelance work or internships to gain some real-world experience. You can then list these experiences on your resume, along with the tangible results you achieved.
Highlight Your Skills
In addition to showing your results, you should also highlight your skills. Are you a whiz with social media? Do you have a knack for copywriting? Are you an Excel guru? Whatever your skills are, make sure they’re front and centre on your resume. Ultimately, employers and clients want to know what you can do for them, so make sure your skills are clear to see.
Add a Portfolio with Links
If you have experience in marketing, chances are you also have some great examples of your work. Whether it’s a blog post you wrote, an email campaign you designed, or a social media campaign you ran, adding links to your portfolio can show off your skills in a way that simply listing them cannot. If you don’t have experience, you may still have a blog or be active on social media. If so, add links to those platforms as well – employers will still be able to see your marketing skills in action.
With these tips, you can show employers that you’re the marketer they need on their team. By highlighting your skills and experience, and adding links to your work, you can create a resume that will help you stand out from the competition.
